Excel London

1-2 JULY 2026

2026 Agenda

    • Startup Accelerator
    South Gallery Room 3
    In this insight-driven presentation, a leading investor breaks down how venture capital firms evalua ...
    • Affiliate iGB Trends
    iGB Trends
    Universal Commerce Protocol (UCP) enabled agentic commerce is now replacing traditional affiliate tr ...
    • Affiliate iGB Trends
    iGB Trends
    In a groundbreaking new partnership with ITVX, Comparasino is shifting the narrative around affiliat ...
  1. Safer Gambling Zone
    This session presents a case study of Gamalyze, a gamified approach to player self-assessment that t ...
    • iGaming Africa Summit
    South Gallery Room 3
     
    • Affiliate iGB Trends
    iGB Trends
    Yes, the word use is deliberate. Aggressive black hat SEO tactics, designed to decimate competitors’ ...
  2. Safer Gambling Zone
    This session provides a regulatory update (country TBC) focused on key compliance and supervision de ...
    • iGaming Africa Summit
    South Gallery Room 3
    West AfricaEast AfricaSouthern Africa
    • iGaming Africa Summit
    South Gallery Room 3
    Navigating mobile money solutionsDeploying compliance and KYC without killing conversion ratesBuildi ...
    • B2B iGB Trends
    iGB Trends
    In a saturated paid subscription streaming market, every moment counts. A moment driven approach to ...
  3. Safer Gambling Zone
    This presentation introduces Casino Guru’s new Player Protection Rating project, a large-scale initi ...
  4. Safer Gambling Zone
    Illegal gambling operators are increasingly exploiting digital platforms and search advertising to r ...
    • Startup Accelerator
    South Gallery Room 3
    Leading investors discuss where capital is flowing in gaming and betting innovation. From emerging t ...
    • Startup Accelerator
    South Gallery Room 3
    Founders from ‘up and coming’ gaming startups share the real story behind launching and scaling thei ...
    • Affiliate iGB Trends
    iGB Trends
    In the new media ecosystem, operator and affiliate partnership models are shifting to prioritise per ...
  5. Safer Gambling Zone
    As commercial pressure, regulatory scrutiny and black market risks intensify, operators are rethinki ...
    • B2B iGB Trends
    iGB Trends
    Every digital touchpoint in the iGaming customer journey represents an opportunity for exploitation, ...
    • Expo Days
    South Gallery Rooms

    iGBLIVE presents a one-day, high-stakes summit designed to de-risk your African expansion. We are bringing together the Operators and regulators from Nigeria, Kenya, South Africa, Ethiopia and Ghana to discuss the roadmap toward a Unified Pan-African Gaming Market.

    In partnership with AIA

    Sponsored by SmartSoft

    Register now

    • iGaming Africa Summit
    South Gallery Room 3
    Cultural nuances in player behaviour across different jurisdictionsBuilding authentic local partners ...
  6. iGB Trends
     
  7. Safer Gambling Zone
     
  8. Safer Gambling Zone
     
  9. Safer Gambling Zone
    Player protection is rapidly evolving beyond traditional responsible gambling tools into a new ecosy ...
    • iGaming Africa Summit
    South Gallery Room 3
     
    • Startup Accelerator
    South Gallery Room 3
     
    • Startup Accelerator
    South Gallery Room 3
     
    • iGaming Africa Summit
    South Gallery Room 3
     
    • Networking Events
    The Fox (by ExceL)

    After an action-packed first day at iGB L!VE 2026, it’s time to unwind, reconnect, and raise a glass with the industry at our Official Drinks Event. Set against the vibrant backdrop of The Fox (by Excel), this is the perfect way to continue conversations, strengthen relationships, and enjoy a well-earned break after a busy day on the show floor..

    1st July 2026 | 17:00–20:00 

    Location: The Fox (by Excel)

  10. iGB Trends
    This is more than a competition, it’s a launchpad for the best startups in iGaming! Five visionary s ...
    • iGaming Africa Summit
    South Gallery Room 3
    Deep dive into user growth strategies in mobile-first marketsAcquisition & retention strategies in e ...
    • B2B iGB Trends
    iGB Trends
    Traditional accumulators and Bet Builders are high-engagement but inherently fragile, with all-or-no ...
  11. Safer Gambling Zone
    Prediction markets sit between gambling and financial trading, but the same question increasingly ap ...
    • B2B iGB Trends
    iGB Trends
    Isn’t it time to demystify iGaming's biggest buzzword? Research shows predictive analytics are yield ...
    • Startup Accelerator
    South Gallery Room 3
    In this unique session, the traditional startup pitch format is flipped on its head. Instead of foun ...
  12. Safer Gambling Zone
    This session will explore how newly regulated markets can embed effective responsible gambling frame ...
  13. Safer Gambling Zone
    As responsible gambling evolves, the focus is shifting from operator-side interventions to how games ...
    • iGaming Africa Summit
    South Gallery Room 3
    Innovating live betting products amid regional technical constraintsHow sports sponsorship accelerat ...
    • B2B iGB Trends
    iGB Trends
    Winning in iGaming in the Era of Agentic AI How has iGaming technology evolved, and why does the Shi ...
    • B2B iGB Trends
    iGB Trends
     
    • Affiliate iGB Trends
    iGB Trends
    What forces will determine who are the winning and losing affiliates in 2026 and 2027? Mastering fir ...
    • iGaming Africa Summit
    South Gallery Room 3
    What is the impact of excessive taxes on channelisation, and how do we balance revenue with market s ...
    • Affiliate iGB Trends
    iGB Trends
    Discover a story of marketing success, built by a team who effectively leveraged AI to take on the h ...
    • B2B iGB Trends
    iGB Trends
    In a world where operators can replicate each other’s betting products in a matter of weeks, every b ...
    • B2B iGB Trends
    iGB Trends
    Amidst regulatory scrutiny, increasingly squeezed budgets and intense competition, operators face th ...
    • Affiliate iGB Trends
    iGB Trends
    Adapting your traditional SEO strategy is a no longer enough to win the affiliate traffic race – und ...
  14. Safer Gambling Zone
    One year into implementation, with the first funding allocations now, this session will explore what ...
    • B2B iGB Trends
    iGB Trends
    Fan engagement is now an omnichannel experience, combining in-person and digital moments. Connecting ...
    • iGaming Africa Summit
    South Gallery Room 3
    Current state of regulatory fragmentation and AIA’s role in driving regulatory cooperation and best ...
  15. Safer Gambling Zone
    An overview of the ICE Research Institute’s 2026 Research Grants programme, designed to support inde ...
    • Networking Events
    Big Easy Canary Wharf

    iGB L!VE 2026 kicked off in true style at our exclusive Welcome Drinks Networking Event! Set against the vibrant backdrop of London at two locations, this is your chance to connect, unwind, and set the stage for an incredible event ahead.

    Big Easy Bar - Canary Wharf

    Sponsored by WPN Affiliates

    WPN

    • Startup Accelerator
    South Gallery Room 3
    An introduction to the iGB L!VE Startups Accelerator. This session will outline what the conference ...
    • Affiliate iGB Trends
    iGB Trends
    As operators increasingly acquire affiliate businesses, the value of SEO is shifting beyond traffic ...
    • Networking Events
    Beaufort Bar, The Savoy Hotel