This session presents the first-ever public demonstration of the new sports edition of Gamalyze, a neuroscience-based, innovative and gamified approach to player self-assessment designed specifically for sports betting environments. Launching in the lead-up to the 2026 FIFA World Cup, the new experience transforms traditional responsible gambling questionnaires into an interactive sports gameplay experience that captures behavioural decision-making in real time.
Rather than relying solely on self-reported answers, the platform analyses player choices, risk patterns, emotional responses, and behavioural tendencies through gameplay interactions, helping users gain deeper insight into their own betting behaviour.
· How can gamification be used to derive meaningful behavioural signals from interactive sports experiences?
· What can behavioural gameplay data reveal about risk awareness, decision-making, and player protection in sports betting?
· And how might this next generation of self-reflection tools support a safer and more engaging player experience ahead of the world’s biggest sporting event?