ExCel London

1-2 JULY 2026

2026 Agenda

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From Affiliate to Growth Partner: How Media Buying Is Rewiring the Commercial Model

02 Jul 2026
iGB Trends
Affiliate iGB Trends

In the new media ecosystem, operator and affiliate partnership models are shifting to prioritise performance, trust and strategic alignment. Is it time to move the conversation away from traditional affiliate dynamics and toward performance partner, data partner and acquisition partner?