In a world where operators can replicate each other’s betting products in a matter of weeks, every bet is a commodity. Meaningful differentiation is increasingly moving from product to brand, human connection and storytelling, and whilst the user experience may be digital, the connection is emotional and social. Building from the premise that betting is fun, enjoyment and community building through betting feeds, banter and live streams has become the cornerstone of Dabble’s fan connection and has elevated player experience beyond a digital transaction to a truly social community.