Excel London

1-2 JULY 2026

2026 Agenda

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Betsy Oy - Pitch

01 Jul 2026
iGB Trends
B2B iGB Trends

Betsy is building the first truly social prediction gaming platform where bets become content and participation becomes entertainment.
Our vision is simple but powerful: “Let’s Betsy on it” is how the world plays and predicts.
Instead of traditional betting platforms built around static odds and isolated transactions, Betsy transforms prediction into a fast-paced, community-driven social experience. Users scroll a personalized feed filled with predictions around sports, creators, music, trends, culture, and their friends — reacting, commenting, chatting in private groups, sharing, and competing together in real time.
Betsy combines four massive industries into one experience:

  • Social media
  • Gaming
  • Creator economy
  • Prediction markets

We also introduce deep gamification systems designed to maximize engagement and retention, including missions, streaks, progression systems, live events, leaderboards, and battle-pass-style mechanics. Combined with social group interactions and shared prediction experiences, these create strong daily engagement loops and naturally recurring participation.
At Betsy, prediction is no longer just gambling — it becomes a social interaction layer for the internet where communities participate together around live moments, sports, creators, and cultural events.
What makes Betsy especially disruptive is that the founding team does not come from the traditional iGaming industry. That outsider perspective allows us to rethink the user experience from first principles instead of inheriting legacy sportsbook design and outdated engagement models.
We believe the next generation of gaming products will look more like TikTok, Discord, WhatsApp groups, and multiplayer games than traditional betting interfaces. Betsy is designed exactly for that future.