From Vibe to Victory: Why Process Transformation Decides Who Wins the AI Race

01 Jul 2026

11:00 - 11:15

iGB Trends

B2B iGB Trends

We hear so much about AI's potential, but adoption, upskilling and process efficiency remain pain points for operators. Betsson's Cleber de Lima will demonstrate the power of AI engineering in transforming processes, and why the synergy between creativity, strategy and vision in AI engineering will determine who wins the AI race.

Speakers

Cleber de Lima, Director of AI & Data - Betsson

2026 Agenda

From Vibe to Victory: Why Process Transformation Decides Who Wins the AI Race

Calendar 2026