What forces will determine who are the winning and losing affiliates in 2026 and 2027? Mastering first-party data, going mobile-first, using AI strategically, leveraging compliance for competitive advantage and diversifying traffic sources are just some of the priorities and opportunities affiliates, and the wider iGaming industry, are navigating. In the face of strong regulatory and technological headwinds, reactive and short-term fixes are no longer enough for affiliates to be truly competitive. What are the strategic step changes needed to future-proof the affiliate ecosystem?