ExCel London

1-2 JULY 2026

2026 Agenda

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Player Engagement Case Study: Enhancing the Bet Builder Experience with Flex

01 Jul 2026
iGB Trends
B2B iGB Trends

Players are seeking greater choice over the risks & rewards in their betting experience, and flexing their bets within Kwiff’s ‘Flex’ bet builder allows players to have a chance of winning despite one or more legs losing. Through increasing the number of winning bets, encouraging larger bets, and increasing player control, learn how to flip the script on bet builders, increase engagement and refresh the bet-building experience.