How are AI and automation helping betting businesses scale both their operations and credibility?
Using Tipstrr as a real-world example, discover how automation is improving areas such as tip processing, performance tracking and customer engagement, and peer into the crystal ball at the next wave of innovation: AI-assisted betting, personalised betting agents, and tools that allow users to build their own custom tipsters based on the strategies and behaviours of proven betting experts.

How has iGaming technology evolved, and why does the Shift to Agentic AI matter so much for iGaming operators? Microsoft will deliver ‘AI in Action’ real-world use cases, including conversational and voice-enabled experiences, AI co-pilots for productivity and development, and examples of what early adopters are achieving. The session will move to AI planning, implementation and scaling, including data and platform foundations, responsible AI & governance, and optimal operating models (CoE) and skilling. Key takeaways include building high impact AI operations, building for scale early, and differentiating with AI-driven experiences.