As the industry faces mounting regulatory pressure, increasing expectations around prevention, and a challenging public narrative, the need for credible, evidence-based responses has become critical. Through the work of the ICE Research Institute, this session explores how research can move beyond theory to deliver practical, measurable solutions that strengthen both outcomes and trust.

· Why the current environment requires evidence, not assumptions to inform decisions on player protection and policy
· The gap between existing research and what is actually useful for operators, suppliers and regulators
· How targeted research can help answer key questions on player behaviour, messaging effectiveness, tool adoption and public perception
· Practical examples from the ICE Research Institute (and other research entities) showing how research can inform real-world interventions and decision-making
· What it will take for the industry to embed evidence into strategy, product and prevention efforts moving forward