Yes, the word use is deliberate. Aggressive black hat SEO tactics, designed to decimate competitors’ websites’ reputation, rankings and functionality are an immense threat, and are only increasing in scale and sophistication. The new wave of threats won’t wait for you to get your defence plan together, so what are the most effective defences from bot attacks, UGC spam, brandjacking and code injections? Can your defensive strategy move from fire-fighting to fortification?