As responsible gambling evolves, the focus is shifting from operator-side interventions to how games are designed from the very beginning. This panel explores how UX principles, behavioural design, and studio-level creativity can embed player protection directly into gameplay systems. The discussion will reframe responsible gambling from a compliance layer to a core product and design discipline.
· How UX and behavioural design principles can proactively reduce risk while preserving engaging gameplay
· Why embedding player protection at the studio level is more effective than retrofitting tools at operator stage
· The role of transparency, feedback loops, and choice architecture in building safer, more intuitive player journeys
· Navigating the tension between commercial product performance and player protection -can sustainable design balance both objectives?