Excel London

1-2 JULY 2026

2026 Agenda

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Don't Hate the Player, Hate the Prompt

02 Jul 2026
iGB Trends
Affiliate iGB Trends

Every consultant in your inbox is selling LMNOPEO. The leaked system prompts of Claude, GPT and Gemini suggest they're flogging licensed operators an expensive fix to a problem they don't have. This session is about what the frontier models have actually been instructed to trust, why "best online casinos" is exactly the query the citation layer was built to distrust, and the unglamorous three-pillar playbook of SEQ (structure, expertise and quality) in-house teams should be running while the acronyms keep multiplying.

Speakers
Mark Hald, SEO & ASO Lead - MrQ