Universal Commerce Protocol (UCP) enabled agentic commerce is now replacing traditional affiliate tracking, and affiliate publishers are now being bypassed at scale by agents operating within AI search by removing the ‘click’ in the purchase journey. What are the implications of this shift for affiliates, good and bad? The rise of agentic agent interaction tracking represents a critical new data point for affiliates, and an opportunity to remove the guesswork in how agents interact with their website. How can affiliates leverage these new data possibilities, and harness ‘clickless journeys’ to their advantage?