Amidst regulatory scrutiny, increasingly squeezed budgets and intense competition, operators face the challenge of innovating at scale between multiple jurisdictions. Key challenges, including winning new customer demographics whilst keeping regulators happy, and balancing player freedom with player protection are prompting iGaming leaders to re-think the fundamentals of their growth and compliance strategies. In the midst of constraining industry headwinds, how can operators meaningfully shift from “growth at any cost” to sustainable, compliant acquisition?