Excel London

7-8 JULY 2027

Sustainable Gambling Zone

Sustainable Gambling Zone

Building a Safer, Smarter and More Sustainable Future for iGaming

The Sustainable Gambling Zone at iGB L!VE brings together regulators, operators, affiliates, suppliers, researchers and technology innovators to explore the policies, technologies and strategies shaping the future of safer gambling.

Free to attend and located at the heart of iGB L!VE, the Sustainable Gambling Zone provides practical insights, fresh perspectives and actionable solutions to help businesses navigate an increasingly complex regulatory landscape while creating better outcomes for players.

Sponsored by:

 gamecheck

Why visit the Sustainable Gambling Zone at iGB L!VE? 

  • Hear directly from regulators and policy leaders on the latest developments in enforcement, affordability, financial risk assessments, illegal gambling, funding models and international cooperation.

  • Discover how AI, behavioural data, predictive analytics, open banking and neuroscience-based approaches are helping operators identify risk earlier, support customers more effectively and create safer gambling experiences.

  • Explore how game studios, product teams and UX specialists are embedding player protection into game mechanics, customer journeys and platform design from the outset.  

  • Gain practical insights into how operators, regulators and technology providers are addressing black-market activity, non-GamStop casinos, crypto gambling, illegal advertising and AI-driven discoverability.

  • Connect with the people driving the next generation of responsible gambling initiatives, including regulators, compliance specialists, operators, affiliates, academics and technology innovators.
  • Participate in thought-provoking discussions covering financial risk monitoring, organisational culture, workforce education, prediction markets, crypto casinos and the future of sustainable gambling.

Headline Sponsor: Gamecheck

Gamecheck is an independent verification platform that helps protect players by testing online casino games to ensure they are authentic and not pirated, manipulated or fraudulent.

Working directly with game providers to verify game integrity, Gamecheck promotes transparency across the iGaming ecosystem and is helping establish new standards around trust, verification and player protection.

As headline sponsor of the Sustainable Gambling Zone at both ICE Barcelona and iGB L!VE, Gamecheck continues to champion industry-wide efforts to tackle fake games, improve transparency and support sustainable growth.

 

gamecheck

Agenda 2026

Hear from some of the most respected voices in gambling regulation, compliance, responsible gambling and player protection, including:

  • Tim Miller, Executive Director of Research and Policy, UK Gambling Commission
  • Anna Davies, Compliance Director, Better Change
  • Thomas Delafosse, Data Analyst, ANJ (National Gambling Authority)
  • Helen Walton, Founder & Chief Commercial Officer, G Gaming
  • Jordan Lea, CEO, Deal Me Out
  • Katie Reynold-Jones, Chief Marketing Officer, GamStop
  • Andrew Lyman, Gambling Commissioner and Executive Director, Government of Gibraltar – Ministry of Justice, Trade and Industry
  • Savvas Iliopoulos, Responsible Gaming and Player Protection Expert, Allwyn Hellas
  • Šimon Vincze, Head of Sustainable & Safer Gambling, Casino Guru

 

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11:50
    • Sustainable Gambling
    Sustainable Gambling Zone
    Opening the Sustainable Gambling Zone at iGB L!VE, this in-conversation session with Tim Miller, Executive Director of the Gambling Commission, will explore how regulatory priorities are evolving in r ...
12:20
    • Sustainable Gambling
    Sustainable Gambling Zone
    One year into implementation, with the first funding allocations now, this session will explore what is working, what remains unresolved, and whether the new levy system can balance independence, coll ...
13:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    The French regulator (ANJ) has been working since 2022 on a model able to pinpoint players exhibiting signs of excessive gambling. In this presentation, a data analyst from the Authority will bring yo ...
13:20
    • Sustainable Gambling
    Sustainable Gambling Zone
     
14:20
    • Sustainable Gambling
    Sustainable Gambling Zone
    As responsible gambling evolves, the focus is shifting from operator-side interventions to how games are designed from the very beginning. This panel explores how UX principles, behavioural design, an ...
15:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    Player protection is rapidly evolving beyond traditional responsible gambling tools into a new ecosystem shaped by payments, financial data and predictive technology. As financial and behavioural inte ...
15:40
    • Sustainable Gambling
    Sustainable Gambling Zone
    This session presents the first-ever public demonstration of the new sports edition of Gamalyze, a neuroscience-based, innovative and gamified approach to player self-assessment designed specifically ...
16:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    This session will explore how ESG is reshaping gambling economics, turning sustainability from a reporting exercise into a driver of efficiency, licensing readiness, and stakeholder trust.
11:40
    • Sustainable Gambling
    Sustainable Gambling Zone
    · Player protection is not owned by one team. It should be embedded across the organisation · Training alone doesn't change behaviour. Experiential learning and immersion build empathy, confidence, an ...
12:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    As the industry faces mounting regulatory pressure, increasing expectations around prevention, and a challenging public narrative, the need for credible, evidence-based responses has become critical. ...
12:20
    • Sustainable Gambling
    Sustainable Gambling Zone
    Illegal gambling operators are increasingly exploiting digital platforms and search advertising to reach vulnerable users. As concerns grow around "non-GamStop” casinos, crypto gambling and algorithm- ...
13:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    Crypto casinos are booming, but who’s actually verifying the games? As crypto-first operators scale rapidly across regulated, grey, and offshore markets, so does a hidden threat: fake and manipulated ...
13:20
    • Sustainable Gambling
    Sustainable Gambling Zone
     
14:20
    • Sustainable Gambling
    Sustainable Gambling Zone
    Prediction markets sit between gambling and financial trading, but the same question increasingly applies to other high-engagement digital products, such as videogames, social media, pornography, cryp ...
15:00
    • Sustainable Gambling
    Sustainable Gambling Zone
    This presentation introduces Casino Guru’s new Player Protection Rating project, a large-scale initiative designed to evaluate safer gambling standards across nearly 8,000 online casinos worldwide. Bu ...
15:20
    • Sustainable Gambling
    Sustainable Gambling Zone
    This session will explore how newly regulated markets can embed effective responsible gambling frameworks from the outset, and the challenges of doing so in environments where infrastructure, data and ...