Excel London

1-2 JULY 2026

Sustainable Gambling Zone

Sustainable Gambling Zone

Now an integral part of iGB L!VE, the Sustainable Gambling Zone has established itself as THE place to discover the latest innovations in safer gambling.

Sponsored by:

 gamecheck

Why exhibit at Sustainable Gambling Zone at iGB L!VE?

  • Digital-first focus of the show makes it a natural place to demonstrate technology-driven solutions that are particularly applicable and impactful in the online gaming space  
  • The more targeted and smaller environment of iGB L!VE offers an opportunity to reach relevant audiences for more focused, product-centred conversations 

  • Many of the tier 2 and tier 3 operators, new entrants and operators from new/emerging markets who make up the core of the show’s audience are in need of safer gambling/KYC solutions to either prepare for the future restrictions that are likely to follow the trends from mature markets or to position themselves for acquisition (and therefore requiring a more compliant approach) 
  • The Dutch market is now a fully regulated market with over 20 operators operating with the license and further regulatory changes likely, pending the government’s research and consultations in the areas such as duty of care and stake limits – this is the prime market in search of solutions that will address the existing and upcoming safer gambling requirements.

Why visit the Sustainable Gambling Zone at iGB L!VE? 

  • Regulatory restrictions are a reality and are not going away – make sure you’re proactively compliant with affordability requirements and stake/deposit caps 

  • Healthy play fosters a healthy (and therefore loyal) player base – implement tools to help operators and affiliates to achieve that  

  • Make your business attractive for possible acquisition as consolidation progresses – ensure that you’re compliant and are not at risk of being fined
  • Don’t risk being dropped from an affiliate programme – learn how marketing and advertising restrictions might affect you   

  • Network with other progressive affiliates who put the duty of care and sustainable play at the top of their agenda

  • Join a series of free-flowing and interactive informal discussions to learn from experts and brainstorm the most effective solutions to tackle key challenges in ensuring safer gambling – see agenda below

Agenda 2026

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11:50
    • Sustainable Gambling
    Safer Gambling Zone
    Opening the Sustainable Gambling Zone at iGB L!VE, this in-conversation session with Tim Miller, Executive Director of the Gambling Commission, will explore how regulatory priorities are evolving in r ...
12:30
    • Sustainable Gambling
    Safer Gambling Zone
    One year into implementation, with the first funding allocations now, this session will explore what is working, what remains unresolved, and whether the new levy system can balance independence, coll ...
13:00
    • Sustainable Gambling
    Safer Gambling Zone
    The French regulator (ANJ) has been working since 2022 on a model able to pinpoint players exhibiting signs of excessive gambling. In this presentation, a data analyst from the Authority will bring yo ...
13:20
    • Sustainable Gambling
    Safer Gambling Zone
     
14:20
    • Sustainable Gambling
    Safer Gambling Zone
    As responsible gambling evolves, the focus is shifting from operator-side interventions to how games are designed from the very beginning. This panel explores how UX principles, behavioural design, an ...
15:00
    • Sustainable Gambling
    Safer Gambling Zone
    Player protection is rapidly evolving beyond traditional responsible gambling tools into a new ecosystem shaped by payments, financial data and predictive technology. As financial and behavioural inte ...
15:40
    • Sustainable Gambling
    Safer Gambling Zone
    This session presents the first-ever public demonstration of the new sports edition of Gamalyze, a neuroscience-based, innovative and gamified approach to player self-assessment designed specifically ...
11:40
    • Sustainable Gambling
    Safer Gambling Zone
    As commercial pressure, regulatory scrutiny and black-market risks intensify, operators are rethinking what effective player protection looks like. Increasingly, safer gambling is no longer viewed sol ...
12:00
    • Sustainable Gambling
    Safer Gambling Zone
    As the industry faces mounting regulatory pressure, increasing expectations around prevention, and a challenging public narrative, the need for credible, evidence-based responses has become critical. ...
12:20
    • Sustainable Gambling
    Safer Gambling Zone
    Illegal gambling operators are increasingly exploiting digital platforms and search advertising to reach vulnerable users. As concerns grow around "non-GamStop” casinos, crypto gambling and algorithm- ...
13:00
    • Sustainable Gambling
    Safer Gambling Zone
    Crypto casinos are booming, but who’s actually verifying the games? As crypto-first operators scale rapidly across regulated, grey, and offshore markets, so does a hidden threat: fake and manipulated ...
13:20
    • Sustainable Gambling
    Safer Gambling Zone
     
14:20
    • Sustainable Gambling
    Safer Gambling Zone
    Prediction markets sit between gambling and financial trading, but the same question increasingly applies to other high-engagement digital products, such as videogames, social media, pornography, cryp ...
15:00
    • Sustainable Gambling
    Safer Gambling Zone
    This presentation introduces Casino Guru’s new Player Protection Rating project, a large-scale initiative designed to evaluate safer gambling standards across nearly 8,000 online casinos worldwide. Bu ...
15:20
    • Sustainable Gambling
    Safer Gambling Zone
    This session will explore how newly regulated markets can embed effective responsible gambling frameworks from the outset, and the challenges of doing so in environments where infrastructure, data and ...