In a market saturated with a constant supply of new entrants, establishing and maintaining distinctiveness is the challenge for affiliates serious about making their mark in the industry. In a brutally competitive market, brand resilience and recognition is the key to customer loyalty – does this now lie with narrative and persona lead content? Promises of high returns alone will no longer cut it, as affiliate partners increasingly look for quality and transparency in their partnerships - a key driver of longer-term growth. As deep analytics are unveiling new insights into traffic and segmentation, does your business have the agility to act at speed?