Excel London

1-2 JULY 2026

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2026 Agenda

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Localisation & Cultural Considerations of adapting global products for local audiences

01 Jul 2026
Gallery Room 3
iGaming Africa Summit

  • Cultural nuances in player behaviour across different jurisdictions

  • Building authentic local partnerships that resonate with local audiences

Speakers
Gail Odgers, General Manager - Virgin Bet
Guga Gotsadze, CEO - SmartSoft
Lois Bright, Co-Founder - Gaming Advisory Partners
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