Speakers

Emilie Jirsch is the CMO for Dabble, a global wagering business pushing the boundaries of the modern betting experience. Dabble combines the best of Instagram, Discord and Twitch with a social-first betting platform, operating in Australia, the US and the UK. With a focus on innovation and disruption, Emilie leads teams across all markets to make the brand the proverbial “purple cow,” while engaging and entertaining the next generation of punters and sports fans.

She’s spent 16+ years at the intersection of sport, entertainment and wagering in Australia. Her track record spans launching Stan Sport with partners like Rugby Australia, UEFA Champions League and Grand Slam Tennis and heading up marketing for Rugby Australia and the Wallabies. She’s also led marketing for some of the biggest names in live entertainment at TEG Live - from Cirque du Soleil to Keith Urban. Prior to TEG, she worked in sports betting for 8 years across William Hill brands and Sportsbet.

Her obsession? Creating experiences that people want to talk about. The kind that are culturally tuned-in, designed for scrolls not spreadsheets, and built to spark FOMO.