Location and dates

ExCel London

2-3 JULY 2025

Event Schedule

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Check out the full schedule of iGB L!VE 2025, including conference sessions, networking events, and more—all in one place.

 

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iGB Affiliate Manager Academy
  1. South Gallery Room 21
    • iGB Affiliate Manager Academy
     
  2. South Gallery Room 21
    • iGB Affiliate Manager Academy
    Authenticity and personal branding helps to break through the noise as a moat that AI cannot simply replicate. Learn how to attract affiliates to your program leveraging the power of your personal bra ...
  3. South Gallery Room 21
    • iGB Affiliate Manager Academy
    The most valuable iGaming affiliates are increasingly being locked into exclusivity deals. AI tools can help you find untapped talent and traffic - before your competitors do. What You'll Learn: • Lev ...
  4. South Gallery Room 21
    • iGB Affiliate Manager Academy
     
  5. South Gallery Room 21
    • iGB Affiliate Manager Academy
    Cold call outreach rates are plummeting. Learning how to reverse this trend with hyper-targeted sales outreach gets a response. In this session you’ll learn how to leverage the latest AI personalizati ...
  6. South Gallery Room 21
    • iGB Affiliate Manager Academy
    Affiliate churn is at an all-time high in iGaming due to increasing operator brands coming to market and competing sign up offers - all causing stiff competition. Building an affiliate retention strat ...
  7. South Gallery Room 21
    • iGB Affiliate Manager Academy
     
Networking Events
  1. iGB R!DE
    1 Rebel, St Mary Axe, London
    • Networking Events
    Start your iGB L!VE 2025 experience with a burst of adrenaline and connection at one of London’s most iconic fitness studios — 1Rebel St Mary Axe. This is no ordinary networking session — we’re blendi ...
  2. Welcome Drinks
    Pergola Canary Wharf / Big Easy Canary Wharf
    • Networking Events
    iGB L!VE’s must-attend networking event—where the iGaming industry kicks off, reconnects, and gets ready for an epic week. Network & Connect - Meet new contacts, strengthen partnerships, and set the s ...

    Sponsored by: WPN Affiliates

    wpn

iGB Start-Up Accelerator
  1. South Gallery Room 22
    • iGB Start-Up Accelerator
     
  2. South Gallery Room 22
    • iGB Start-Up Accelerator
    Hear directly from a former Pitch ICE winner as Tiffany shares the strategy and mindset that helped her break into the industry. This candid talk is packed with practical advice and inspiration for ea ...
  3. South Gallery Room 22
    • iGB Start-Up Accelerator
    Investment doesn’t come easy - especially in iGaming. This expert panel of top-tier investors breaks down the traits they seek, the red flags they avoid and how start-ups can cut through the noise. Wa ...
  4. South Gallery Room 22
    • iGB Start-Up Accelerator
     
  5. South Gallery Room 22
    • iGB Start-Up Accelerator
    Transforming an idea into a product that fits the market is the difference between surviving and scaling. This panel dives into product validation, finding product-market fit and executing a go-to-mar ...
  6. South Gallery Room 22
    • iGB Start-Up Accelerator
    The tables turn in this interactive session where founders take the mic and challenge seasoned investors and industry leaders. Ask what you really want to know—from pitch feedback to funding decisions ...
  7. South Gallery Room 22
    • iGB Start-Up Accelerator
     
Content Programme
  1. South Gallery Rooms
    • Content Programme
    Are your competitors already using AI to outpace your affiliate program? In this exclusive half-day intensive workshop, delivered in partnership with Affiverse, you'll get inside access to the exact A ...
  2. South Gallery Rooms
    • Content Programme
    A dedicated Start-Ups content stream at iGB L!VE, in partnership with Defy the Odds, designed to provide early-stage businesses with the insights, connections and opportunities they need to succeed. T ...
  1. Pulse Theatre
     
  2. Pulse Theatre
     
  3. Sustainable Gambling Zone
     
  4. Pulse Theatre
     
Expo Days
  1. Entrances S1-S6 of the Excel Exhibition Center
    • Expo Days
HR & Personal Development Workshops
  1. South Gallery Room 21
    • HR & Personal Development Workshops
    The iGaming industry is growing rapidly, but with growth challenges, and burnout risks becoming number one. With industry M&A giving the impression that success is all but guaranteed, immediate and ea ...
Marketing & Affiliation
  1. Pulse Theatre
    • Marketing & Affiliation
     
iGaming & Sports Betting
  1. Pulse Theatre
    • iGaming & Sports Betting
    Big ideas. Bold predictions. This is iGB L!VE 2025 with a rundown of what to expect over the next two days in the home of iGaming!
  2. Pulse Theatre
    • iGaming & Sports Betting
    With the government moving forward on the White Paper implementation, the Commission will update on its changes in reducing intensity of online games, improving consumer choice over receiving gambling ...
  3. Pulse Theatre
    • iGaming & Sports Betting
    In Formula One racing, where agility and resilience separates victory from defeat, lies peak operational performance. Drawing parallels between the engineering of race cars, and adaptability to ever-c ...
  4. Pulse Theatre
    • iGaming & Sports Betting
    In the fast-paced world of horse racing, every second counts. This session offers an in-depth case study on how William Hill revolutionized the in-play betting experience through the implementation of ...
  5. Pulse Theatre
    • iGaming & Sports Betting
    This is more than a competition, it’s a launchpad for the best startups in iGaming! Five visionary startups, chosen from one of the most competitive selection processes in the industry will battle it ...
  6. Pulse Theatre
    • iGaming & Sports Betting
    We are entering a world of commodity content, where the competitive advantage of slots and other game studios is based on scale, commercials and promotions, rather than the product itself. Yet that le ...
  7. Pulse Theatre
    • iGaming & Sports Betting
    January marked a watershed moment for sports betting in Brazil. After years of operating in a grey market dominated by offshore operators and loosely regulated local outfits, the country now has a cle ...
  8. Pulse Theatre
    • iGaming & Sports Betting
    The rules of iGaming marketing are being rewritten. Hyper-executed personalization at scale is key to standing out against increased competition, yet with the challenge of implementing customer driven ...
  9. Pulse Theatre
    • iGaming & Sports Betting
    Understanding the tangible value of the brand, and how it drives valuation is crucial for iGaming brands looking to scale. From game developers to operators, how do you protect your USP against indust ...
Networking Events
  1. Waterfront Café.
    • Networking Events

    Join us at the Waterfront Café for relaxed networking over drinks, where start-ups and investors can connect, exchange ideas, and explore potential partnerships.

    Open to both iGB Executive members and non-members – RSVP in advance or just drop by on the day.

    Register here

  2. Official Drinks
    Excel Dock Edge
    • Networking Events
    After an action-packed first day at iGB L!VE 2025, it’s time to relax, recharge, and raise a glass at our Official Drinks Event. Join us at the stunning Excel Dock Edge, London—featuring the Waterfron ...
Sustainable Gambling
  1. Sustainable Gambling Zone
    • Sustainable Gambling
    As regulatory and public scrutiny grows, the iGaming industry is under pressure to detect and act on signs of gambling harm before they escalate. What types of behavioural, emotional, or financial mar ...
  2. Sustainable Gambling Zone
    • Sustainable Gambling
    This session, presented by Mindway AI and Midnite, explores the fusion of AI, neuroscience and behavioural patterns to enhance safety in the gambling industry. Attendees will learn how AI can detect e ...
  3. Sustainable Gambling Zone
    • Sustainable Gambling
    With affordability checks becoming central to gambling regulation, operators need a broader, more integrated approach to assessing player affordability —one that balances compliance, player protection ...
  4. Sustainable Gambling Zone
    • Sustainable Gambling
    As regulators strengthen player protection frameworks and implement more stringent responsible gambling measures, a dangerous paradox has emerged: some players are being pushed into the arms of unlice ...
  5. Sustainable Gambling Zone
    • Sustainable Gambling
    As calls grow for stronger consumer protection in gambling, independent redress mechanisms are becoming central to industry reform. This session examines the rise of ombudsman models and their potenti ...
  6. Sustainable Gambling Zone
    • Sustainable Gambling
    Growing scrutiny makes collaboration between operators, regulators, and the third sector essential. This session explores how to move beyond adversarial relationships to form transparent, tech-enabled ...
  1. Pulse Theatre
     
  2. Sustainable Gambling Zone
     
Expo Days
  1. Entrances S1-S6 of the Excel Exhibition Center
    • Expo Days
HR & Personal Development Workshops
  1. South Gallery Room 21
    • HR & Personal Development Workshops
    Resilience isn't bouncing back — it's transforming under pressure. In iGaming, volatility is part of the DNA. You need tools that help you lead when the stakes are high and the lights are always on. J ...
Marketing & Affiliation
  1. Pulse Theatre
    • Marketing & Affiliation
    Game studios need to be where the players are to stand out from the competition and drive as many operators’ partnership as possible – and that means working closely with affiliates and streamers who ...
  2. Pulse Theatre
    • Marketing & Affiliation
    Italy boasts one of Europe’s most dominant and fastest-growing betting markets, with 50 new online licenses being issued, and an expected annual GGR growth rate of 5.52% from 2024 to 2029. Yet with a ...
  3. Pulse Theatre
    • Marketing & Affiliation
    Influencer-led iGaming marketing is moving beyond static promotions to interactive, gamified experiences. Challenges, real-time tournaments, and exclusive giveaways are increasingly enhancing engageme ...
  4. Pulse Theatre
    • Marketing & Affiliation
    Google is ignoring more links than ever before. Paid placements, guest posts, and outdated link building tactics? They're not just ineffective — they're holding your SEO strategy back. In 2025, if you ...
  5. Pulse Theatre
    • Marketing & Affiliation
    This year brings the biggest shake-up since gambling went online. Those "bet £10, get 50 free spins" offers? Dead. Multi-product bundles? History. Most operators miss the point: this isn't a disaster. ...
  6. Pulse Theatre
    • Marketing & Affiliation
    Whether you're leading a marketing team, running product sprints, or driving commercial targets, SEO touches your lane more than you think. Beyond algorithms and keywords, real success happens through ...
  7. Pulse Theatre
    • Marketing & Affiliation
    Amid Wimbledon and the Euros, the FIFA World Cup on the horizon, and an expected upsurge in odds placements, how do affiliates and operators reduce friction between content and placing a bet? How do d ...
  8. Pulse Theatre
    • Marketing & Affiliation
    The iGaming affiliate industry built on trust-based partnerships, and yet ironically in such a data-driven industry that relies on compliance, affiliate platforms have largely operated without compari ...
iGaming & Sports Betting
  1. Pulse Theatre
    • iGaming & Sports Betting
    Being a B2B marketer in iGaming can often feel isolating, with unique challenges on navigating complex products, increased competition, evolving regulatory compliance and a lack tailored toolkits. Thi ...
Networking Events
  1. Waterfront Café.
    • Networking Events

    Meet fellow affiliates and operators for a laid-back drink and some high-value conversation at the Waterfront Café.
    Open to iGB Executive members and non-members – pre-register or feel free to walk in on the day.

    Register here

  2. Closing Drinks
    Excel Dock Edge
    • Networking Events
    As iGB L!VE 2025 comes to a close, join us for one last celebration at the Closing Drinks Event! After two days of productive meetings, exciting innovations, and valuable connections, it’s time to unw ...
  3. iGB Affiliate Awards
    The Troxy
    • Networking Events
    The iGB Affiliate Awards are BACK in the heart of the iGaming affiliate community! Inspired by the music of Oasis, Blur, and the Spice Girls, celebrate the shared history of Britpop, iGaming, and the ...
Sustainable Gambling
  1. Sustainable Gambling Zone
    • Sustainable Gambling
    • Developments in the Netherlands that lead to tightening regulations • Good and bad practices in the duty of care of operators and how the regulator acts on this • Effects on the market and positive ...
  2. Sustainable Gambling Zone
    • Sustainable Gambling
    This session will discuss the importance of involving affiliates in the ongoing conversation around safer gambling. With their unique position to communicate directly with everyday gamblers, affiliate ...
  3. Sustainable Gambling Zone
    • Sustainable Gambling
    This session will explore how the gambling industry can move beyond a narrow focus on harm prevention toward a broader commitment to social impact. We’ll examine how building stronger partnerships wit ...
  4. Sustainable Gambling Zone
    • Sustainable Gambling
     
  5. Sustainable Gambling Zone
    • Sustainable Gambling
    • Exploring strategies for operators to maintain compliance and responsible gambling practices while fostering business growth in complex regulatory environments • Learning how fostering ethical leade ...
Networking Events
  1. Unwind Session
    Flight Club Shoreditch
    • Networking Events
    After an exciting and fast-paced iGB L!VE 2025, take a well-deserved break at the iGB L!VE Unwind session. This is your chance to relax, recharge, and reconnect with industry peers in a calm and comfo ...

    Sponsored by: WPN Affiliates

    wpn

  2. LMG Football Tournament
    Ballerz – Bluewater Event Space
    • Networking Events
    This year, we're bringing the UK edition of LMG Futbol Experience in partnership with iGB L!VE. Following hugely successful editions in São Paulo, Buenos Aires, and Lima, the Latam Media Group will br ...