Excel London

1-2 JULY 2026

iGB L!VE Agenda

2026 Agenda

 

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13:00
  1. Gallery Room 3
    Until: 16:00
    • Startup Accelerator

    The iGB Startups Accelerator is a dedicated content programme designed to connect the brightest startup founders with investors, advisors and industry leaders from across the gaming ecosystem.

    Register Now

  2. Gallery Room 3
    Until: 13:05
    • Startup Accelerator
    An introduction to the iGB L!VE Startups Accelerator. This session will outline what the conference entails and how visitors can maximise their experience across the event.
13:05
  1. Gallery Room 3
    Until: 13:35
    • Startup Accelerator
    Founders from ‘up and coming’ gaming startups share the real story behind launching and scaling their businesses. From early traction to navigating partnerships and regulation, this candid discussion ...
13:35
  1. Gallery Room 3
    Until: 13:55
    • Startup Accelerator
    In this insight-driven fireside chat, an industry investor breaks down how venture capital firms evaluate startups in the gaming ecosystem. Learn what makes a company stand out, the metrics investors ...
13:55
  1. Gallery Room 3
    Until: 14:20
    • Startup Accelerator
     
14:20
  1. Gallery Room 3
    Until: 14:50
    • Startup Accelerator
    Leading investors discuss where capital is flowing in gaming and betting innovation. From emerging technologies to changing market dynamics, the panel explores where investors see the biggest opportun ...
14:50
  1. Gallery Room 3
    Until: 15:20
    • Startup Accelerator
    In this unique session, the traditional startup pitch format is flipped on its head. Instead of founders pitching investors, leading venture capital firms and strategic investors take the stage to pit ...
15:20
  1. Gallery Room 3
    Until: 16:00
    • Startup Accelerator
     
16:00
  1. Big Easy Canary Wharf
    Until: 22:00
    • Networking Events

    iGB L!VE 2026 kicked off in true style at our exclusive Welcome Drinks Networking Event! Set against the vibrant backdrop of London at two locations, this is your chance to connect, unwind, and set the stage for an incredible event ahead.

    Big Easy Bar - Canary Wharf

    Sponsored by WPN Affiliates

    WPN

18:30
  1. WorldGaming Meeting Lounge
    Until: 19:00
    • WorldGaming Executive
     
19:00
  1. WorldGaming Meeting Lounge
    Until: 21:00
    • WorldGaming Executive
    Affiliate Leaders Dinner. King's Cross. Spanish dining capped at 20. Available to Inner Circle members. Reach out (rosie.brewster@worldgamingbusiness.com) for access.
20:00
  1. The Box
    Until: 02:00
    • Networking Events

    An exclusive iGaming event bringing together industry legends and leaders at London’s iconic The Box Soho on Tuesday, June 30. Join us as we also celebrate the MILESTONE birthdays of Jodie & Camilla, BORN in 1976 – a Fire dragon year !

    Guests will enjoy private access throughout The Box including its stage shows for an unforgettable evening.

    Book your table

10:30
  1. WorldGaming Meeting Lounge
    Until: 17:30
    • WorldGaming Executive
     
10:35
  1. Gallery Room 3
    Until: 11:00
    • iGaming Africa Summit
     
11:00
  1. WorldGaming Meeting Lounge
    Until: 12:00
    • WorldGaming Executive
     
  2. iGB Trends
    Until: 11:15
    • B2B iGB Trends
    We hear so much about AI's potential, but adoption, upskilling and process efficiency remain pain points for operators. Betsson's Cleber de Lima will demonstrate the power of AI engineering in transfo ...
  3. Gallery Rooms
    Until: 17:00
    • Expo Days

    iGBLIVE presents a one-day, high-stakes summit designed to de-risk your African expansion. We are bringing together the Operators and regulators from Nigeria, Kenya, South Africa, Ethiopia and Ghana to discuss the roadmap toward a Unified Pan-African Gaming Market.

    In partnership with AIA

    Sponsored by SmartSoft

    Register now

  4. Gallery Room 3
    Until: 11:30
    • iGaming Africa Summit
    Current state of regulatory fragmentation and AIA’s role in driving regulatory cooperation and best practice throughout the continentDeveloping regulatory standards that can be adapted and integrated ...
11:15
  1. iGB Trends
    Until: 11:35
    • B2B iGB Trends
    2026 research by Entain has shown an undeniable fact: the illegal market is an ecosystem-wide threat, and understanding the causes, drivers and challenges to avoiding illegality in iGaming are now imp ...
11:35
  1. iGB Trends
    Until: 12:10
    • B2B iGB Trends
    Amidst regulatory scrutiny, increasingly squeezed budgets and intense competition, operators face the challenge of innovating at scale between multiple jurisdictions. Key challenges, including winning ...
11:50
  1. Safer Gambling Zone
    Until: 12:30
    • Sustainable Gambling
    Opening the Sustainable Gambling Zone at iGB L!VE, this in-conversation session with Tim Miller, Executive Director of the Gambling Commission, will explore how regulatory priorities are evolving in r ...
12:00
  1. WorldGaming Meeting Lounge
    Until: 13:00
    • WorldGaming Executive
     
12:10
  1. iGB Trends
    Until: 12:30
    • B2B iGB Trends
    In a world where operators can replicate each other’s betting products in a matter of weeks, every bet is a commodity. Meaningful differentiation is increasingly moving from product to brand, human co ...
12:30
  1. iGB Trends
    Until: 13:00
    • B2B iGB Trends
     
  2. Safer Gambling Zone
    Until: 13:00
    • Sustainable Gambling
    One year into implementation, with the first funding allocations now, this session will explore what is working, what remains unresolved, and whether the new levy system can balance independence, coll ...
13:00
  1. Safer Gambling Zone
    Until: 13:20
    • Sustainable Gambling
    The French regulator (ANJ) has been working since 2022 on a model able to pinpoint players exhibiting signs of excessive gambling. In this presentation, a data analyst from the Authority will bring yo ...
  2. Gallery Room 3
    Until: 14:00
    • iGaming Africa Summit
     
  3. iGB Trends
    Until: 14:00
    • B2B iGB Trends
    • Pitch iGB
    This is more than a competition, it’s a launchpad for the best startups in iGaming! Five visionary startups, chosen from a competitive selection processes, will battle it out on stage in front of top ...
13:05
  1. iGB Trends
    Until: 13:15
    • B2B iGB Trends
    • Pitch iGB
    Playbook Fusion is creating something genuinely new by combining the worlds of video gaming and gambling in a way the industry has never achieved before. While traditional sportsbooks focus on short-t ...
13:15
  1. iGB Trends
    Until: 13:25
    • B2B iGB Trends
    • Pitch iGB
    Sigan Labs builds a Neuro AI system that detects and predicts risky gambling behavior from real-time behavioral signals, not financial outcomes or static rules. Unlike traditional safer gambling tools ...
13:20
  1. Safer Gambling Zone
    Until: 14:20
    • Sustainable Gambling
     
13:25
  1. iGB Trends
    Until: 13:35
    • B2B iGB Trends
    • Pitch iGB
    Betsy is building the first truly social prediction gaming platform where bets become content and participation becomes entertainment. Our vision is simple but powerful: “Let’s Betsy on it” is how the ...
13:30
  1. Gallery Rooms
    Until: 20:00
    • M&A Summit

    A by-application event facilitating mergers and acquisitions in iGaming. *Exclusively for strategic buyers and sellers, leading advisory firms, and business leaders.

    Register your interest

    Sponsored by:

    blo logo

13:35
  1. iGB Trends
    Until: 13:45
    • B2B iGB Trends
    • Pitch iGB
    Master Affiliates Network’s is the introduction of a collaborative subaffiliation model that integrates Affiliate Managers, called “Master Affiliates,” into the revenue structure of affiliate marketin ...
13:45
  1. iGB Trends
    Until: 13:55
    • B2B iGB Trends
    • Pitch iGB
    Lukk.gg turns the world's public webcams into real-money prediction markets resolved in 60 seconds. AI continuously authors the markets from the video feed; the camera itself is the oracle. The existi ...
14:00
  1. iGB Trends
    Until: 14:25
    • B2B iGB Trends
     
  2. Gallery Room 3
    Until: 14:30
    • iGaming Africa Summit
    What is the impact of excessive taxes on channelisation, and how do we balance revenue with market sustainability?Ensuring long-term market health while meeting government revenue targets.
14:20
  1. Safer Gambling Zone
    Until: 15:00
    • Sustainable Gambling
    As responsible gambling evolves, the focus is shifting from operator-side interventions to how games are designed from the very beginning. This panel explores how UX principles, behavioural design, an ...
14:30
  1. Gallery Room 3
    Until: 15:00
    • iGaming Africa Summit
    Cultural nuances in player behaviour across different jurisdictionsBuilding authentic local partnerships that resonate with local audiences
  2. WorldGaming Meeting Lounge
    Until: 16:00
    • WorldGaming Executive
     
  3. iGB Trends
    Until: 15:10
    • B2B iGB Trends
    Fan engagement is now an omnichannel experience, combining in-person and digital moments. Connecting these moments and sustaining engagement beyond high-spectacle events is a key challenge for teams a ...
15:00
  1. Gallery Room 3
    Until: 15:10
    • iGaming Africa Summit
     
  2. Safer Gambling Zone
    Until: 15:40
    • Sustainable Gambling
    Player protection is rapidly evolving beyond traditional responsible gambling tools into a new ecosystem shaped by payments, financial data and predictive technology. As financial and behavioural inte ...
15:10
  1. Gallery Room 3
    Until: 15:40
    • iGaming Africa Summit
    Deep dive into user growth strategies in mobile-first marketsAcquisition & retention strategies in emerging marketsLeveraging telecommunications partnerships to expand reach
  2. iGB Trends
    Until: 15:40
    • B2B iGB Trends
    How are AI and automation helping betting businesses scale both their operations and credibility? Using Tipstrr as a real-world example, discover how automation is improving areas such as tip processi ...
15:40
  1. Safer Gambling Zone
    Until: 16:00
    • Sustainable Gambling
    This session presents the first-ever public demonstration of the new sports edition of Gamalyze, a neuroscience-based, innovative and gamified approach to player self-assessment designed specifically ...
  2. Gallery Room 3
    Until: 16:10
    • iGaming Africa Summit
    Navigating mobile money solutionsDeploying compliance and KYC without killing conversion ratesBuilding robust structures to mitigate AML/CFT risksAre stablecoins the answer to cross-border settlement?
  3. iGB Trends
    Until: 16:00
    • B2B iGB Trends
    Traditional accumulators and Bet Builders are high-engagement but inherently fragile, with all-or-nothing outcomes limiting how customers construct bets. As players increasingly look for more control ...
16:10
  1. Gallery Room 3
    Until: 16:40
    • iGaming Africa Summit
    Innovating live betting products amid regional technical constraintsHow sports sponsorship accelerates brand awarenessBuilding sustainable engagement while upholding sporting integrity
17:00
  1. The Fox (by ExceL)
    Until: 20:00
    • Networking Events

    After an action-packed first day at iGB L!VE 2026, it’s time to unwind, reconnect, and raise a glass with the industry at our Official Drinks Event. Set against the vibrant backdrop of The Fox (by Excel), this is the perfect way to continue conversations, strengthen relationships, and enjoy a well-earned break after a busy day on the show floor..

    1st July 2026 | 17:00–20:00 

    Location: The Fox (by Excel)

19:00
  1. WorldGaming Meeting Lounge
    Until: 19:30
    • WorldGaming Executive
     
19:30
  1. WorldGaming Meeting Lounge
    Until: 22:00
    • WorldGaming Executive
     
  2. Beaufort Bar, The Savoy Hotel
    Until: 21:30
    • Networking Events
    As part of iGB L!VE, this invitation-only gathering brings together a select group of global gaming industry leaders, regulators and the investment community for an evening of conversation, connection ...
11:00
  1. iGB Trends
    Until: 11:40
    • Affiliate iGB Trends
    What forces will determine who are the winning and losing affiliates in 2026 and 2027? Mastering first-party data, going mobile-first, using AI strategically, leveraging compliance for competitive adv ...
  2. WorldGaming Meeting Lounge
    Until: 13:00
    • WorldGaming Executive
     
11:40
  1. iGB Trends
    Until: 12:15
    • Affiliate iGB Trends
    In the new media ecosystem, operator and affiliate partnership models are shifting to prioritise performance, trust and strategic alignment. We all know traditional affiliate acquisition dynamics no l ...
  2. Safer Gambling Zone
    Until: 12:00
    • Sustainable Gambling
    As commercial pressure, regulatory scrutiny and black-market risks intensify, operators are rethinking what effective player protection looks like. Increasingly, safer gambling is no longer viewed sol ...
12:00
  1. WorldGaming Meeting Lounge
    Until: 13:00
    • WorldGaming Executive
     
  2. Safer Gambling Zone
    Until: 12:20
    • Sustainable Gambling
    As the industry faces mounting regulatory pressure, increasing expectations around prevention, and a challenging public narrative, the need for credible, evidence-based responses has become critical. ...
12:15
  1. iGB Trends
    Until: 12:35
    • Affiliate iGB Trends
    Why are operators drowning in affiliate, SEO, PPC, and social data but not leveraging it? AI can highlight and reduce the hidden cost of manual competitor monitoring, identify growth opportunities acr ...
12:20
  1. Safer Gambling Zone
    Until: 13:00
    • Sustainable Gambling
    Illegal gambling operators are increasingly exploiting digital platforms and search advertising to reach vulnerable users. As concerns grow around "non-GamStop” casinos, crypto gambling and algorithm- ...
12:35
  1. iGB Trends
    Until: 12:55
    • Affiliate iGB Trends
    Every consultant in your inbox is selling LMNOPEO. The leaked system prompts of Claude, GPT and Gemini suggest they're flogging licensed operators an expensive fix to a problem they don't have. This s ...
12:55
  1. iGB Trends
    Until: 13:55
     
13:00
  1. Safer Gambling Zone
    Until: 13:20
    • Sustainable Gambling
    Crypto casinos are booming, but who’s actually verifying the games? As crypto-first operators scale rapidly across regulated, grey, and offshore markets, so does a hidden threat: fake and manipulated ...
13:20
  1. Safer Gambling Zone
    Until: 14:20
    • Sustainable Gambling
     
13:55
  1. iGB Trends
    Until: 14:30
    • Affiliate iGB Trends
    In a groundbreaking new partnership with ITVX, Comparasino is shifting the narrative around affiliate growth and brand building. Whilst consumers’ experience of advertising is primarily digital, TV ad ...
14:20
  1. Safer Gambling Zone
    Until: 15:00
    • Sustainable Gambling
    Prediction markets sit between gambling and financial trading, but the same question increasingly applies to other high-engagement digital products, such as videogames, social media, pornography, cryp ...
14:30
  1. iGB Trends
    Until: 14:50
    • Affiliate iGB Trends
    As operators increasingly acquire affiliate businesses, the value of SEO is shifting beyond traffic generation. Interestingly, many operators are acquiring affiliates despite having the capability to ...
14:50
  1. iGB Trends
    Until: 15:10
    • Affiliate iGB Trends
    Yes, the word use is deliberate. Aggressive black hat SEO tactics, designed to decimate competitors’ websites’ reputation, rankings and functionality are an immense threat, and are only increasing in ...
15:00
  1. Safer Gambling Zone
    Until: 15:20
    • Sustainable Gambling
    This presentation introduces Casino Guru’s new Player Protection Rating project, a large-scale initiative designed to evaluate safer gambling standards across nearly 8,000 online casinos worldwide. Bu ...
15:10
  1. iGB Trends
    Until: 15:30
    • Affiliate iGB Trends
    Whether entering a new region or competing in a mature market, affiliate success depends on much more than budget and partner volume. Operators and affiliates need to understand local regulation, play ...
15:20
  1. Safer Gambling Zone
    Until: 15:50
    • Sustainable Gambling
    This session will explore how newly regulated markets can embed effective responsible gambling frameworks from the outset, and the challenges of doing so in environments where infrastructure, data and ...
15:30
  1. iGB Trends
    Until: 16:15
    • Affiliate iGB Trends
    The Italian Communications Authority (AGCOM) has launched a public consultation to update the guidelines governing the total ban on advertising introduced by the Italian government in 2018. This is in ...