Location and dates

ExCel London

2-3 JULY 2025

Event Schedule Lineup ninja

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Studios x Affiliates: Closing the Gap on Partnerships

03 Jul 2025
Pulse Theatre
Marketing & Affiliation

Game studios need to be where the players are to stand out from the competition and drive as many operators’ partnership as possible – and that means working closely with affiliates and streamers who already have their attention. Understanding their mindset and methods is key to building successful and long-term studio partnerships. How does commission work and differ from conventional operator-affiliate models? What impact have games studios increasing use of influencers had on the space? How to successfully activate, align performance goals and brand positioning?

Speakers
Aleksandar Dašić, Head of Affiliate Marketing - BRAGG Gaming Group
Helen Walton, Chief Commercial Officer and Founder - G Gaming
Josh Green, Streamer & Co-Founder - Fruity Slots & DreamSpin Studio
Natasa Stojcic, Head of Commercial - Blexr
Tom Galanis, CEO - TAG Media & First Look Games