In the fast-paced world of horse racing, every second counts. This session offers an in-depth case study on how William Hill revolutionized the in-play betting experience through the implementation of ultra-low latency streaming technology. Highlighting real-world results and ROI, attendees will learn about the specific technical challenges faced and the innovative solutions implemented from aligning video to data latency, scaling to large audience sizes, and collecting analytical data to improve the user experience, to ensure security and compliance, and maintaining stream quality.