In the fast-paced world of sports betting, every second counts. This session offers learnings of how leading operators revolutionized betting experience through the implementation of ultra-low latency streaming technology. Highlighting real-world results, attendees will learn about the specific technical challenges faced and the innovative solutions implemented from aligning video to data latency, scaling to large audience sizes, and collecting analytical data to improve the user experience, to ensure security and compliance, and maintaining stream quality.