The rules of iGaming marketing are being rewritten. Hyper-executed personalization at scale is key to standing out against increased competition, yet with the challenge of implementing customer driven solutions across complex, fragmented global markets, how do you balance creativity that resonates with the player analytics that drive success. This session gives you the roadmap to leverage data, gain actionable insights about your players, streamline CRM and promotions across markets, improve consistency in messaging, and integrate AI for data-driven decision-making: from how to use AI chatbots to automate customer service, while providing enough human connection for VIPs to predictive insights for acquiring the best customers.