Understanding the tangible value of the brand, and how it drives valuation is crucial for iGaming brands looking to scale. From game developers to operators, how do you protect your USP against industry behemoths and the wealth of marketing spend they have on their side, building your own market share against the clock? This session looks at why IP matters to smaller players, how to protect your trademarks and other IP rights, where the line exists on copycat’s vs creative marketing, and the exact steps to creating a strategy that supports growth, M&A, and exit strategies. Unlock real-life case studies on iGaming companies and other regulated industries that leverage their trademarks to provide a competitive advantage.