Speakers

Joel Pattison has spent over five years at the intersection of digital marketing and the iGaming industry.
He works closely with major operators to deliver high-impact content strategies across sports betting and gaming. Joel has led campaigns for household names, including LiveScore Bet and Sporting Life—driving engagement, visibility and acquisition through insight-led creative. With a background in journalism and a deep knowledge of player behaviour, the industry and organic, Joel brings a strategic lens to his work. He also regularly contributes to The Racing App and often shares analysis in blogs and on LinkedIn covering industry trends and marketing best practice. Outside work, Joel is a keen sports fan with a particular passion for football, horse racing and golf, both watching and playing. iGB Live is his first time speaking at the event.