This session will discuss the importance of involving affiliates in the ongoing conversation around safer gambling. With their unique position to communicate directly with everyday gamblers, affiliates have a critical role to play in promoting responsible gambling behaviours, particularly around self-exclusion and other harm-reduction tools. Learning why affiliates are uniquely placed to promote responsible gambling messaging. Overcoming barriers around the longstanding scepticism towards affiliates and how to foster collaboration. Understanding how to embed RG messaging in affiliate content by aligning it with player intent and focusing on informed, meaningful play. Discussing the need for clear frameworks to guide affiliates in their roles, including compliance with safer gambling standards