Scientific Games has signed a four-year extension to its deal with William Hill to continue to provide the bookmaker with its sports betting and igaming solutions in the UK and Europe.

MGM Resorts International has announced that its chairman and chief executive officer Jim Murren is to step down, bringing to an end almost 12 years in charge of the operator. 

The New South Wales (NSW) Independent Liquor and Gaming Authority has convicted Ladbrokes Australia and Neds of illegal gambling marketing activities in the Australian state, issuing the two operators with a record fine of AUD$207,500, the highest ever levied in the state.

Revenue at MGM resorts increased 9.6% year-on-year while the sale of the Bellagio resort boosted profits as the operator continues to pivot its business model away from property holdings.

Online gambling operator LeoVegas has reported a sharp year-on-year decline in profit for 2019 as a result of depreciation, amortisation and impairment charges, despite seeing consolidated revenue increase by 9%.

Stockholm-listed Betsson is to acquire Gaming Innovation Group’s (GiG) B2C assets, including the Rizk, Guts, Kaboo and Thrills brands, paying an initial €31m (£25.7m/$33.6m).

More than 60 HTML5 slot games will now go live on Winner, Europa Casino and Casino Tropez. Content covered by the deal includes Booming Seven Deluxe, VIP Filthy Riches, Gold Vein and new release Hooked. “We are excited to team up with a powerful partner like Universe Entertainment Services; our games are now available on three further powerful brands that have been established for a long time,” Booming Games chief commercial officer Frederik Niehusen said. “Universe Entertainment Services is the next valuable addition to the Booming Games client network and will further strengthen our position in regulated markets.”

Turner will work closely with the online sportsbook to produce engaging content across its website and social channels, as well as contribute to the MansionBet blog. With over 1,500 flat race wins, Turner is considered as one of the best female UK jockeys of all time. “I’m thrilled to be sponsored by MansionBet for the upcoming season and hopefully, I will be riding plenty of exciting horses” Turner said. “I’ll have an exclusive weekly column ahead of my weekend runners, as well as regularly appearing in digital content across the MansionBet social media channels throughout the year.” Dana Bocker, head of integrated marketing at Mansion added: “We’re excited to be working with such a prominent name in horse racing. Hayley has a passion for racing and sport in general, and is a hugely influential voice on both TV and social media. “She will be a great asset for the MansionBet brand.”

The current state of marketing campaign analytics and intelligence for iGaming operators has become complacent and stagnant putting internal and partner acquisition efforts at a significant disadvantage in the marketplace. Intelitics is launching into beta it’s realtime marketing-tech and analytics platform for operators and marketers to streamline, simplify, automate, and expand marketing channels. Delivering industry-leading reporting insights on the most comprehensive tracking platform available, Intelitics empowers data-driven decisions driving informed media spend and customer acquisition to unlock hidden revenue and boost return on investment.  Benefitting from categorically high LTV’s, the industry has traditionally leveraged basic marketing channels including offline events, organic search, e-mail marketing, and affiliates to drive acquisition. Fast forward to today, consumer behavior has fundamentally shifted, and with that, so have marketing channels with the advent of Paid Social, Programmatic Display and Native in addition to other forms of biddable media. Antiquated processes and solutions require manual assembly and analysis of disjointed and siloed data, resulting in delays on average of 3  weeks to 3 months for operators to put a predictive value on the player to intelligently decide if it is worth it to continue buying traffic from a source. Achieving alignment across the organization becomes problematic with no single view of media partners or performance insights to get true insight into the real value of partners and campaigns. Built on the back of 20+ years of delivering profitable user acquisition at scale, Intelitics platform gives operators one system to track, analyze, and optimize all of their acquisition marketing channels and campaigns. Our real-time data hub keeps acquisition managers, media buyers, analysts, and executives on the same page about spend and results. Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. With a holistic view of costs vs player value, operators can determine their most valuable acquisition sources.  “After spending years working with all different types of operators across the globe to deliver player acquisition at scale, and constantly running into the same issues revolving around significant deficiencies in existing tech and data, we realized we were uniquely positioned with the best incentive to bring to market disruptive technology to help our partners to grow their businesses becoming trusted advisors in an ever-evolving digital landscape.” Allan Stone, Intelitics CEO. To learn more about how Inteltics can help grow your business and to schedule a demo reach out to Allan Petrilli (a.petrilli@intelitics.com). 

Under the deal, Hacksaw’s full portfolio of latest slots and scratch cards will be released to Kindred players over the coming weeks. Kindred is supported by Kindred Affiliates, the program that was formerly known as Unibet Affiliates. Unibet is now part of the Kindred Group. “We are very excited to have Hacksaw's game content live on our platforms,” Kindred’s head of casino David Robertson said. “We are always looking to give our players a sustainable experience with the latest and best games available and Hacksaw's unique designs showcase exactly that." Marcus Cordes, chief operating officer of Hacksaw, added: “This is another great step forward for Hacksaw Gaming. We are looking forward to working closely with Kindred Group and to offer their players a new slot and scratch card experience.”

Each brand will enhance its reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud plug-and-play service. The (Re)Activation Cloud is driven by human interaction and helps to activate inactive players by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. Enteractive said its tool will augment the GiG brands’ player retention rates, as well as further strengthen the focus and work on responsible gaming that has been communicated by GiG. “We expanded our partnership with Enteractive's reactivation cloud to cover all brands and markets; their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future,” GiG’s director of B2C casino Ross Parkhill said. Mikael Hansson, founder and CEO of Enteractive, added: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.” Betsson, Kindred, Casumo and Aspire Global are among the other operators that currently work with Enteractive.

Jones will write a weekly column for Easyodds.com, setting out his opinions on some of the major talking points in the world of sport and offering betting tips. The first edition of ‘By The Balls’, in which Jones address the new Winter Break in the English Premier League, is now live on Easyodds.com. Jones’s first betting tips include Wolves to beat Leicester City, Arsenal to win against Newcastle and Chelsea to beat Manchester United.