Excel London

1-2 JULY 2026

2026 Agenda

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From Reactive to Predictive: How Operators are Rethinking Player Protection

01 Jul 2026
Safer Gambling Zone

As commercial pressure, regulatory scrutiny and black market risks intensify, operators are rethinking what effective player protection looks like. Increasingly, safer gambling is no longer viewed solely as a compliance function, but as a broader organisational responsibility embedded across company culture, workforce training, customer communication and even product design.
· How are operators moving from reactive harm detection towards more proactive behavioural monitoring?
· Understanding how consumers interpret odds, offers, terms and self-exclusion tools
· Embedding player protection through education, workforce training and organisational culture
· Balancing player protection with rising taxes, tighter margins and growing regulatory pressure