Amidst intensifying regulatory and tax headwinds in the global iGaming industry, favour is increasingly tipping toward operators and suppliers who build trust and demonstrate commitment to compliance and integrity in their supply chains. Whilst illegal markets can leverage no such advantage, they still pose a great financial, commercial and social threat to all stakeholders in regulated iGaming ecosystems.
How is the competitive landscape in the illegal market evolving, and what are the strategic arenas in which the battle for market share will play out?
How can alignment across regulated ecosystems ensure regulated markets reward its stakeholders more than the illegal market?
How can regulated operators increase the value and reputation of their status, and what role does regulated operator brand recognition play in the fight against the illegal market?
What are the implications of lacking AI search safeguards against illegal online operators, and the dangers to players of the algorithm arms race playing out across Big Tech platforms?
Whose responsibility is it to enforce robust protections, or does the iGaming supply chain need a fundamental rethink to build the ‘regulated market advantage’ into its DNA?