At iGB Live!, Smadex will demonstrate how leading iGaming advertisers are moving beyond volume-driven acquisition strategies focused purely on First Time Deposits (FTDs), towards smarter, AI-driven optimisation centred on long-term profitability and player value.

Hosted by Smadex’s senior commercial growth team, the booth will highlight the company’s positioning as an AI-powered performance engine purpose-built for the iGaming industry. In today’s privacy-first ecosystem, where signal loss and fragmented media consumption make efficient scaling increasingly challenging, advertisers require more sophisticated optimisation than simple CPA buying.

Powered by proprietary Deep Neural Networks (DNNs), Smadex processes billions of data points in real time to optimise campaigns across Mobile UA, Performance CTV, and Retargeting. Unlike traditional CTV platforms that optimise primarily for reach or completed views, Smadex is engineered to drive measurable revenue outcomes, with bidding models designed to predict downstream conversion value and ROAS before every impression is served.

By unifying premium mobile, CTV, and retargeting inventory within a single AI-driven decisioning engine, Smadex helps gaming and betting advertisers diversify their media mix, reduce ad fatigue, improve player quality, and maximise long-term ROAS across the full user lifecycle.

iGaming operators attending iGB Live! are invited to visit Smadex at Booth M40 to learn how AI-driven optimisation is redefining performance marketing beyond simple acquisition metrics. Visitors who stop by the booth or scan the Smadex QR code during the event will also have the chance to win exclusive tickets to the Formula 1 British Grand Prix at Silverstone on July 5.