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1-2 JULY 2026

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Exhibitor Press Releases

27 May 2026

BetterThanTraffic to Showcase Real-Time Behavioral Conversion Intelligence at iGB L!VE 2026

Media&Leads Stand: L70
BetterThanTraffic, the behavioral conversion optimization platform for iGaming operators, will participate in iGB L!VE 2026 to present its AI-driven approach to improving player conversion, registrations, and First Time Depositors (FTDs) through real-time behavioral analysis.
As acquisition costs continue to rise across regulated and emerging markets, BetterThanTraffic focuses on helping operators maximize the value of existing traffic by identifying user intent, detecting friction points, and optimizing on-site player journeys without relying on retargeting or personal data collection.

The platform analyzes behavioral signals such as:

  • hesitation patterns
  • rage clicks
  • incomplete registrations
  • deposit interruptions
  • session engagement
  • navigation behavior

Using real-time scoring and intelligent on-site interventions, BetterThanTraffic helps operators reduce funnel leakage and improve conversion efficiency across sportsbook and casino products.

“We believe the industry has spent years optimizing traffic acquisition while largely overlooking what happens after the click,” said a spokesperson from BetterThanTraffic. “Our goal is to help operators better understand player behavior and unlock additional revenue from the traffic they already have.”

At iGB L!VE 2026, attendees will be able to:

  • Experience live behavioral analytics demonstrations
  • Explore conversion optimization use cases
  • Review real-time funnel intelligence dashboards
  • Discuss FTD optimization strategies
  • Learn how behavioral scoring can improve player conversion

BetterThanTraffic’s solution is designed specifically for iGaming operators seeking scalable, compliance-conscious conversion optimization across desktop and mobile environments.

To schedule a meeting during iGB L!VE 2026, visit https://betterthantraffic.com

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