This session, presented by Mindway AI and Midnite, explores the fusion of AI, neuroscience and behavioural patterns to enhance safety in the gambling industry. Attendees will learn how AI can detect early signs of problem gambling by analysing player behaviour, enabling timely interventions. Through case studies, participants will see real-world applications that enhance player protection and optimise RG strategies. The session will provide attendees insight into maximising a balanced, sustainable, and responsible gambling ecosystem.