The iGaming affiliate industry built on trust-based partnerships, and yet ironically in such a data-driven industry that relies on compliance, affiliate platforms have largely operated without comparison or accountability, in a traditionally opaque, inconsistent affiliate tech landscape – with data discrepancies making it hard to track performance. This session dives into the rankings on iGaming’s first-ever Trust and Data Index for Affiliate Platforms, exploring what increased metric accuracy is showing for KPIs like clicks, deposits, and FTDs, who the winners and losers are in the rankings on different affiliate platforms in key verticals, and examines the challenges faced around fragmentation of data reporting methods.