Google is ignoring more links than ever before. Paid placements, guest posts, and outdated link building tactics? They're not just ineffective — they're holding your SEO strategy back. In 2025, if you want to compete in the iGaming SERPs, you need to earn relevant and authoritative editorial links from the press. But there's a problem. Most journalists don't want to talk about gambling. So how do you build links when your brand is in a vertical, most media outlets won't touch? This session will walk through exactly how to plan and execute digital PR campaigns that get real media coverage; even when you're working in a space that many outlets avoid.