As regulatory and public scrutiny grows, the iGaming industry is under pressure to detect and act on signs of gambling harm before they escalate. What types of behavioural, emotional, or financial markers are most effective at predicting gambling harm? How can operators implement real-time risk detection without increasing friction or false positives for players? How can we detect harm while staying compliant with GDPR and ethical data standards? What role does AI play in identifying subtle indicators of harm, and how do we ensure transparency and fairness? Is it possible to use these tools not just to prevent harm but also to improve trust and long-term player retention?