As Brazil opens its regulated gambling market with over 68 licenses issued, this session explores how the country is building a foundation for responsible gambling, compliance, and sustainable growth in a rapidly expanding jurisdiction. Exploring how IBJR’s responsible gaming principles are shaping the foundation of Brazil’s regulated ecosystem. Reviewing collaboration between operators, affiliates, regulators, and treatment organisations to embed a culture of safer gambling. Learning how operators are partnering with sports bodies and authorities to safeguard integrity and enforce strict AML standards. Understanding how Brazil’s regulatory model aims to reclaim revenue from offshore operators, and what international brands must do to comply.