This session will discuss the importance of involving affiliates in the ongoing conversation around safer gambling. With their unique position to communicate directly with everyday gamblers, affiliates have a critical role to play in promoting responsible gambling behaviours, particularly around self-exclusion and other harm-reduction tools.
• Learning why affiliates are uniquely placed to promote responsible gambling messaging
• Overcoming barriers around the longstanding scepticism towards affiliates and how to foster collaboration
• Understanding how to embed RG messaging in affiliate content by aligning it with player intent and focusing on informed, meaningful play
• Discussing the need for clear frameworks to guide affiliates in their roles, including compliance with safer gambling standards