As advertising restrictions intensify across global markets, the traditional playbook for growth is losing its relevance. While the impact on established operators is likely to be measured, how do smaller operators and those entering new regions stand out and scale? What once relied on visibility now demands creativity, strategy, and smarter ways to connect with players. Turning regulatory needs into an engine for engagement, compliant innovation is no longer a luxury - it's a necessity. This session will focus on how innovation can help operators thrive in a restrictive regulatory environment.