Over the past five years, Philip Lasance have been helping brands set up, grow and maintain successful affiliate campaigns in a competitive environment. Managing affiliates is important but implementing processes to build a well oiled affiliate department will give operators a competitive advantage. Especially in markets where traditional marketing methods are limited. Also in regulated market where public interests, state holdings and market oversight play a major role, compliance will be essential. At Daisycon, Philip's main task is to acquire affiliates for advertisers. He has learned this requires a commercial instinct and a very personal approach. For Philip, matching demand and supply of traffic is the most satisfying part of his role.