Jon Earnshaw is Chief Product Evangelist and Co-Founder of Pi Datametrics, one of the world's leading search intelligence solutions. PI Datametrics services some of the world's biggest brands and agencies and tracks brands' share of voice across a wide range of sectors and segments, including UK sportsbook. Previously a full-time lecturer in Business and Emerging Technologies, with seven years spent lecturing at graduate and post-grad level, Jon also teaches the digital thought leaders of tomorrow at The University of Hertfordshire.