Director of Gaming,The Health Lottery
Yakir Firestane is a digital specialist with seven years of experience in online products and marketing. During the past three years, he has been managing the Online Gaming department at Northern & Shell, which includes The Health Lottery and the gaming titles under The Daily Star and The Daily Express: Star Wins and Express Wins. During the past 18 months, he was responsible for relaunching all three brands, resulting in a 50% revenue growth across the department. Born in Russia and raised in Israel, Firestane holds a BA in Business and Psychology from Tel Aviv University and resides in London.