World Cup PPC: AdWords Trends and Tips for Sportsbooks

Thursday, July 19, 2018 - 14:00 to 15:00
iGB Live! Agenda - Amsterdam Affiliate Conference - Amsterdam Affiliate Conference


This is a retrospective of the 2018 World Cup from a PPC perspectiving, consisting of analysis of advertising trends along with practical advice for sportsbook PPC management for player acquisition.

This session includes discussion of PPC opportunities, risks and regulatory/legal restrictions, comparing the PPC strategies and performance of major operators during the 2018 World Cup, covering ad copy, targeting, landing pages and more - with a strong focus on what affiliates and challenger brands can do to compete.   

Session objectives:

  • To analyse what the biggest operators do to maximise their PPC during the largest event in football
  • To identify trends to inform strategy and provide practical insight for profitable sportsbook PPC

Related Information


Martin Calvert
Marketing Director, Blueclaw



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