Research session: World Cup - SEO analysis of 5 top sports books

Wednesday, July 18, 2018 - 15:30 to 16:00
iGB Live! Agenda - Amsterdam Affiliate Conference - Amsterdam Affiliate Conference

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Alexandra Tachalova
Digital Marketing Consultant,


This is a retrospective of the 2018 World Cup from the view of SEO. We analyse 5 top sports books and look at what they do regarding their technical SEO, landing pages, content marketing, link building strategies and PR in order to optimise for the World Cup.

Session objectives:

  • To analyse what the biggest operators do to maximise their SEO during the biggest sporting event in the world
  • To draw conclusions on what methods worked best
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