Presentations

Innovation, innovation, innovation – sexing up the Lottery business

Tuesday, July 17, 2018 - 09:15 to 09:45
iGB Live! Agenda - Alternative Lottery Forum - Alternative Lottery Forum

Introduction

  • How can alternative lotteries continue to innovate and will they be allowed to or will consumer choice be restricted to the cumbersome monopolies
  • As State Lotteries wake up to the challenge of alternative lotteries, who will prove the true innovator? A warning to the alternative lottery market to pay attention to how state lotteries are innovating in product and appeal to younger customers. In many ways, we find the alternative lottery market under-ambitious when it comes to really serving this market
  • Innovation in a very old business: how can it be done?

Related Information

Speakers

Robert Lenzhofer
Co-Founder, Glück Games
James Oakes
Director, ZEAL Investments

Description

  • How can alternative lotteries continue to innovate and will they be allowed to or will consumer choice be restricted to the cumbersome monopolies
  • As State Lotteries wake up to the challenge of alternative lotteries, who will prove the true innovator? A warning to the alternative lottery market to pay attention to how state lotteries are innovating in product and appeal to younger customers. In many ways, we find the alternative lottery market under-ambitious when it comes to really serving this market
  • Innovation in a very old business: how can it be done?
  • There's so much focus on just catching up with lotteries (offering a few scratches or an instant draw), that many operators seem unaware of how daring the lotteries are being as they try to capture and hold onto the broad demographic of lottery players. Instead, they're focused on regulation challenges - obviously, something to keep in mind - but no one should forget that innovation of product offering was what brought the market into existence in the first place.
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