Presentations

eSports and betting: Moving away from a football audience marketing strategy, sponsored by UltraPlay

Thursday, July 19, 2018 - 14:20 to 14:40
iGB Live! Agenda - iGB Live! HQ - Elevator

Introduction

  • Moving away from a football audience marketing strategy
  • What does an eSports audience really want and how is it different from what attracts traditional sports betting punters?
  • Could harnessing the eSports demographic be the solution to operators’ millennial problem?

Related Information

Speakers

Mario Ovcharov
CEO, UltraPlay
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