Creative AI: How AI designed to optimise language could transform your marketing and turbocharge your revenue
Competition for your customers attention has never been higher, brands have just seconds to make a meaningful connection and speaking your customers language can give you the edge. Using creative AI will help you write messages that resonate more with your audience and deliver increased engagement throughout the customer lifecycle. In this session we'll cover;
- What is creative AI
- How it works
- What level of revenue uplift can it deliver and how fast?
Join Paul McNea from Persado, one of the most disruptive technology platforms in the world as we take an in-depth look at how AI can increase engagement and make you more money.
All presentations in this stream
- 11:40 The EROGamb Project: Real-Time Gambling Data to Empower Responsibility and Increase Consumers Trust
- 14:40 The Balancing Act of Account Opening in the Online Gaming Industry, sponsored by Jumio
- 15:00 Gaming and M&A
- 15:20 Responsible Gambling & Data Personalization
- 15:40 Building a Block Chain Infrastructure
- 16:00 Aspects of AI in the iGaming Industry
- 16:40 Responsible Gambling Tech: The future of segmenting and analysing risk groups in order to communicate with players in a responsible way
- 14:00 Crypto As A Common Currency: Industry Opportunity or Threat?
- 14:20 eSports and betting: Moving away from a football audience marketing strategy, sponsored by UltraPlay
- 14:40 Game Design for Generational iGaming: Design touch points for younger audiences
- 15:00 Customer interaction vs intervention