Presentations

Best practice sharing: Data driven marketing

Tuesday, July 17, 2018 - 16:00 to 16:30
iGB Live! Agenda - Alternative Lottery Forum - Alternative Lottery Forum

Description

  • What does a brand need to do in order to be attractive in an ongoing industry
  • New marketing channels is always a key one with lotto operators.
  • How to increase lottery revenues through special-event-lotteries (e.g. Christmas Lottery)
  • Are all Lotteries up-to-date with an omni-channel strategy, and if not then why?
  • Building your own brand – what do you need to know? It’s not enough to have a software or a software provider, a successful operation requires much more than choosing software and processing partners
  • Can I run my own lottery draw?  The issues of running and streaming your own lottery draw
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