Martin Calvert brings you right up to date on the state of organic search on the world’s dominant search engine. As in London, expect a provocative 30 minutes during which Martin will explore the following:

• SEO in 2023 - ranking factors and shifts

• The continued march of AI - and the bloody SEO battleground to follow

• The new face of the SERPS - how AI is changing how search engines will answer queries

• The role of human content in highly regulated sectors like gambling for SEO success