SERPs for queries such as ‘best online casino’ have historically been strongholds for gambling affiliates, but mainstream media sites have been muscling in on their territory in markets such as the UK and Germany, powered by content partnerships with the big affiliates. In this session, leading igaming SEO consultant Julia Logan aka Irish Wonder will:

• Track the influx of mainstream media sites into the SERPs

• Identify the factors – and actors - powering this rise in markets including the US

• Analyse the impact on affiliates across the sector

• Explore potential scenarios for how this latest page rental trend could develop