Google’s SERPs for gambling are becoming increasingly dynamic, with technologies changing the way we search opening up new opportunities for affiliates. In this session, Jon Earnshaw will equip you for a journey to success through this rapidly changing landscape, including:

• Understanding user intent in the evolving SERPs for sportsbook, casino and bingo

• Optimising for the opportunities beyond SERP zero, including an autocomplete landscape which is up to 95% different

• Being present where search engines are driving voice as the main input mechanism

• Leveraging generative AI such as ChatCPT to generate those voice-equivalent keywords