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Optimising for the gambling SERP multiverse

13 Jul 2023
The Pulse Theatre H9 - 01

Google’s SERPs for gambling are becoming increasingly dynamic, with technologies changing the way we search opening up new opportunities for affiliates. In this session, Jon Earnshaw will equip you for a journey to success through this rapidly changing landscape, including:

• Understanding user intent in the evolving SERPs for sportsbook, casino and bingo

• Optimising for the opportunities beyond SERP zero, including an autocomplete landscape which is up to 95% different

• Being present where search engines are driving voice as the main input mechanism

• Leveraging generative AI such as ChatCPT to generate those voice-equivalent keywords

Jon Earnshaw, Chief Product Evangelist and Co-Founder - Pi Datametrics